Saudi Maritime & Logistics Congress 2025: Communication key for AI in logistics
Discover how AI is reshaping logistics at Saudi Maritime & Logistics Congress 2025 - and why clear communication is key to building trust and adoption.
The global explosion of AI in logistics is likely to be highly visible at the Saudi Maritime & Logistics Congress taking place in Dhahran. Photos by Vecteezy
The global explosion of AI in logistics is likely to be highly visible at the Saudi Maritime & Logistics Congress (SMLC), taking place October 1-2, 2025, at Dhahran Expo in Dammam. The event will bring together over 15,000 attendees and 200-plus exhibitors to discuss Saudi Arabia’s role as a Vision 2030 logistics hub.
At Aiwa Communications, we combine AI-enabled creativity with cultural insight to improve communications, but also to tell the story of AI itself. We help organizations to adapt to new and more efficient AI-enabled ways of working:
But how do we talk about AI so that stakeholders are excited – rather than scared – about it?
Communicating results in simple, relatable terms builds trust with employees, investors and partners.
AI-enabled cranes, for example, have improved safety and efficiency. The right messaging positions automation as progress – highlighting growth and opportunity – rather than uncertainty.
Similarly, operators using AI-powered tracking (to provide real-time shipment visibility), can translate technical insights into competitive narratives to elevate their status.
And case studies that include transparent and evidence-based efficiency stories and details about related upskilling opportunities for staff can mean AI adoption is far smoother than when presented purely as technical change.
There’s no doubt AI will dominate the stage at SMLC, but the real test lies in how AI is explained, understood and embraced. Effective communication helps stakeholders to feel included, supported and proud to be part of the transformation.
About Aiwa
Aiwa Communications is an AI-enabled communications agency with a presence in the UK and the GCC. We specialize in helping organizations at the intersection of innovation and storytelling – from logistics and energy to real estate and finance. Our focus: connecting AI with human insight to deliver strategies that are fast, credible and culturally attuned.
